Corporate Sales Manager

About the role

Vetrol is seeking an experienced Corporate Sales Manager to build, lead and scale its B2B sales function. You will head an initial team of two Corporate Sales Executives, set up sales processes and ensure the team meets its revenue targets.

Key responsibilities

• Develop and execute Vetrol’s B2B sales strategy across Rwanda.
• Lead, coach and manage an initial team of two Corporate Sales Executives.
• Translate company revenue goals into clear team targets, activity expectations and execution plans.
• Build a structured sales process covering prospecting, qualification, discovery, presentations, proposals, follow‑up, negotiation and closing.
• Establish standards for pipeline management, CRM usage, forecasting and reporting.
• Review sales activity, pipeline health, conversion rates and team performance regularly.
• Coach Sales Executives on prospecting, presentations, negotiation and closing skills.
• Participate in high‑value customer meetings and help close strategic or complex deals.
• Build relationships with fleet owners, business leaders, finance, procurement and operations decision‑makers.
• Provide reliable sales forecasts and regular performance updates to management.
• Gather customer feedback, competitive information and market insights to support product and business decisions.
• Recruit, onboard and develop additional salespeople as the company expands.

Required profile

• Proven experience in B2B sales, preferably within fleet management or fuel‑payment solutions.
• Demonstrated ability to lead, coach and manage a sales team.
• Strong communication skills for high‑value customer meetings and internal collaboration.
• Ability to build relationships with senior stakeholders across finance, procurement and operations.
• Results‑oriented mindset with a focus on accountability and measurable outcomes.

Required skills