Marketing Genius

About the role

We are seeking a bold, entrepreneurial marketer to shape the brand narrative of a safari-focused travel company. The ideal candidate will think beyond conventional calendars, generate disruptive ideas, and champion our unique selling proposition across digital channels.

Key responsibilities

• Conduct a comprehensive audit of the company website and identify growth opportunities.
• Analyze current social media presence and LinkedIn storytelling to uncover gaps.
• Develop and pitch innovative brand-building concepts that differentiate the business in the wildlife-tourism market.
• Collaborate with internal teams to implement creative campaigns that resonate with conservation-focused audiences.
• Continuously monitor performance metrics and iterate on strategies.

Required profile

• Passionate about safaris, wildlife, and conservation.
• Entrepreneurial mindset with a willingness to experiment and take risks.
• Strong analytical abilities to dissect digital assets and extract insights.
• Excellent communication skills for presenting ideas in video format.

Required skills

• Website audit techniques.
• Social media analysis.
• Brand positioning and storytelling.

What we offer

• Opportunity to work fully in-house with a dedicated team.
• Creative freedom to test unconventional marketing approaches.
• Impactful work that supports wildlife conservation.