Digital Marketing & Lead Generation Officer

About the role

FYIRWA Trading Ltd is looking for a creative Digital Marketing & Lead Generation Officer to boost its online presence and generate qualified business opportunities. You will work closely with the commercial team to translate brand visibility into measurable leads.

Key responsibilities

• Manage and grow FYIRWA’s LinkedIn, Facebook, Instagram, and website channels.
• Develop and execute content calendars, monitor performance metrics, and support paid advertising campaigns.
• Create professional social media graphics, articles, brochures, and visual assets aligned with the brand.
• Identify potential clients, maintain prospect databases, and run email outreach campaigns.
• Track inquiries, qualify leads, and assist the sales team with follow‑up.
• Support employer branding and corporate communication initiatives.

Required profile

• Diploma or Bachelor’s degree in Marketing, Communications, Digital Marketing, Graphic Design or a related field.
• Proven experience in digital and social media marketing.
• Strong communication skills and ability to build professional relationships.
• Self‑motivated, organized, and able to meet targets independently.

Required skills

• Web Analytics
• SEO
• PPC advertising
• Social Media Management

What we offer

• Competitive salary of 100,000 RWF per month plus performance‑based incentives.
• Opportunity to work in a growing engineering and construction company.
• Creative environment with access to modern marketing tools.