YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. In this remote, full‑time position you will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers, and editors to ensure each video serves a strategic purpose, overseeing titles, descriptions, tags, and thumbnails for maximum CTR.
• Monitor key metrics (retention, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube content across the marketing ecosystem.
• Identify and pursue monetization opportunities, brand sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic content recommendations.
• Excellent written and verbal communication skills for briefing creative teams and delivering strategic insights.

Required skills

• YouTube Studio
• YouTube Analytics
• YouTube SEO
• Data analysis