Sales Representative

About the role

Watu Africa is seeking a proactive Sales Representative to drive the growth of its Watu Simu product line across Rwanda. You will be responsible for expanding our dealer network, strengthening relationships, and ensuring high‑quality field execution in a fast‑moving asset‑finance environment.

Key responsibilities

• Identify, recruit, and onboard new dealerships within the assigned territory.
• Maintain strong relationships with existing dealers and Front Officers, ensuring daily operational compliance.
• Conduct regular dealer visits, provide product training, and support after‑sales service.
• Distribute and place marketing and branding materials to maximize product visibility.
• Manage route compliance and store coverage to meet territory targets.
• Monitor sales performance and portfolio health, analyze metrics, and implement corrective actions.
• Drive credit conversions and promote Watu Simu products to increase revenue.

Required profile

• Analytical and results‑oriented mindset with a strong focus on measurable outcomes.
• Excellent relationship‑building and communication skills.
• Ability to work independently in a dynamic field environment.
• Experience in sales, dealer management, or related field work.

Required skills