Country Sales Manager – Rwanda

About the role

We are looking for a Country Sales Manager to build and grow our commercial presence in Rwanda. As the senior representative on the ground you will own revenue targets, lead the local sales team and manage day‑to‑day operations while acting as the face of the company to customers, partners and regulators.

Key responsibilities

• Deliver Rwanda sales and revenue targets (new business, expansion, renewals) with accurate forecasting.
• Develop and execute the country go‑to‑market plan across direct and channel sales.
• Lead the full sales cycle for strategic accounts, from prospecting to closing.
• Grow recurring revenue by improving retention, reducing churn and expanding existing accounts.
• Recruit, coach and motivate the local sales team, set targets and manage performance.
• Implement disciplined sales methodology and maintain a high‑performance culture.
• Oversee day‑to‑day country operations, office logistics, vendor management and compliance matters.
• Coordinate with central finance/HR on invoicing, collections, tax and statutory obligations.
• Manage relationships with channel partners, telecom operators, enterprise customers and regulatory bodies such as RURA.
• Provide market intelligence on competitors, pricing and customer needs to senior leadership.

Required profile

• Bachelor’s degree in business, IT, engineering, marketing or a related field.
• Proven experience in sales leadership, revenue generation and team management.
• Strong understanding of the Rwandan market, telecom or technology sectors and regulatory environment.
• Ability to work autonomously and represent the company to external stakeholders.

Required skills

• Experience with CRM platforms such as Salesforce or HubSpot.
• Knowledge of data‑protection and privacy regulations.