YouTube Strategist (Remote, Full-Time/Contract)

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from audience insight and SEO strategy to creative briefings and performance analysis, turning the channel into a high‑performing engine for brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers, and editors to produce videos with strong hooks, titles, thumbnails, and storytelling.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics (retention, CTR, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social, paid, and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization options, sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and create actionable strategies.
• Excellent written and verbal communication for briefing creative teams and delivering strategic feedback.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio