Country Sales Manager

About the role

The Country Sales Manager will build and grow Avuity's commercial presence in Rwanda. As the senior on‑ground leader, you will own revenue targets, lead the local sales team and handle day‑to‑day operational matters while representing the company to customers, partners, telecom operators and regulators.

Key responsibilities

• Own and achieve Rwanda sales and revenue targets, including new business, expansion and renewals, with accurate forecasting.
• Develop and execute the country go‑to‑market plan across direct sales and channel partners.
• Drive the full sales cycle for strategic accounts: prospecting, qualification, solution selling, negotiation and closing.
• Grow recurring revenue by improving retention, reducing churn and expanding existing accounts.
• Recruit, lead, coach and motivate the local sales team, set targets and manage performance.
• Run day‑to‑day country operations, office logistics, vendor management and compliance with local statutory obligations.
• Build and manage relationships with channel partners, resellers, telecom operators and key enterprise customers.
• Represent the company with regulators such as RURA and provide market intelligence to regional leadership.

Required profile

• Bachelor's degree in business, IT, engineering, marketing or related field; MBA is a plus.
• 8–12 years of B2B/enterprise sales experience in technology, telecom or SaaS, with 3–5 years leading a sales team.
• Proven track record of meeting or exceeding revenue targets and building early‑stage teams.
• Deep knowledge of the Rwandan market and a strong network across enterprise, government and channel ecosystems.
• Ability to operate autonomously in a fast‑moving, lean environment while handling operational and administrative duties.

Required skills

• Salesforce (CRM)
• HubSpot (CRM)

What we offer

• Competitive base salary plus performance‑based commission/bonus.
• Statutory and company benefits.
• Opportunity to build and lead a market as the business scales across the region.