Sales Executive – ICT & Energy Solutions

About the role

The Sales Executive is a full‑time, on‑site position based in Kigali, responsible for driving revenue growth across Avuity’s ICT and energy solution portfolio. You will identify new business opportunities, manage a sales pipeline, and engage with clients to propose tailored solutions.

Key responsibilities

• Prospect, qualify and build a healthy pipeline of leads through outbound outreach, referrals, events and channel partners.
• Own the full sales cycle – discovery, demos, proposals, negotiation and contract closure – to meet and exceed monthly, quarterly and annual targets.
• Prepare accurate quotes, proposals and contracts in line with company pricing and approval processes.
• Manage and grow existing accounts, driving retention, renewals, upsell and cross‑sell opportunities.
• Maintain strong relationships with clients, monitor market trends and competitor activities, and provide feedback to internal teams.
• Report regularly on sales activities, forecasts and performance against targets; participate in industry events and marketing initiatives.

Required profile

• Proven B2B sales experience in ICT, energy solutions or related technology fields, preferably in the African market.
• Strong consultative selling and relationship‑management skills with the ability to translate client needs into solution‑based proposals.
• Ability to build and manage a sales pipeline, conduct effective presentations and negotiate contracts.
• Bachelor’s degree in Business, Marketing, ICT, Engineering or a related field, or equivalent practical experience.
• Self‑motivated, target‑driven, able to work independently while collaborating with technical and delivery teams.
• Fluency in English; knowledge of local or regional languages is an advantage.
• Willingness to travel for client meetings, events and regional business development.

Required skills

• Knowledge of ICT domains such as cybersecurity, cloud solutions, network solutions, data‑center services and digital workplace technologies.
• Experience with CRM tools, sales reporting and basic sales analytics.