Digital Marketing Officer (CRM & Automation)

About the role

Africa Global Logistics Rwanda Limited, a transport and logistics company incorporated under Rwandan law and based in the Kigali Special Economic Zone, is hiring a Digital Marketing Officer for KSSC. Reporting to the Marketing Director, the officer manages and optimises multichannel digital campaigns across the full lifecycle, with the aim of generating and nurturing leads and supporting sales. The position is permanent and full time.

Key responsibilities

• Design, deploy and optimise automated campaigns (emailing, nurturing journeys, workflows) aligned with business priorities.
• Manage campaigns in the CRM/marketing automation platform Microsoft Customer Insight Journey, including setup, segmentation, scoring and personalisation.
• Contribute to improving customer and prospect journeys based on CRM data.
• Build and maintain audience segmentations by target, offer and geography, and use CRM data to refine targeting.
• Track campaign performance (open rates, click-through rates, conversions, leads) and produce regular reports and analyses in Power BI, with recommendations for improvement.
• Work with commercial performance and marketing teams to align campaigns with business goals and support stakeholders in using CRM campaigns correctly.

Required profile

• Bachelor's or master's degree (Bac+4/5) in Digital Marketing, Marketing or a related field.
• 3 to 5 years of proven experience in digital marketing, focused on CRM campaigns and/or marketing automation.
• Strong interest in data, performance analysis and continuous optimisation.
• Ability to work independently, with attention to detail, organisational skills and the capacity to run several campaigns at once.
• Good interpersonal skills and ability to work in an international, matrix environment.
• Professional English at B2/C1 level.

Required skills

• Proficiency with CRM and marketing automation tools such as Microsoft Customer Insight Journey or equivalent.
• Multichannel campaign management (emailing, nurturing, automation) and segmentation and scoring methodologies.